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Who is REALLY on Twitter?
Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter

Social media has become an integral part of our PR campaigns at BLASTmedia, especially Twitter. Clients often ask us, "Who is using Twitter and why should it matter to us?" eMarketer recently published an article that answers both of those questions, and many more. Want to know the demographics and usage habits of the microblogging crowd? Read this article!

Here are a few highlights:

More than one-half of all Twitter users (53%) are women, and the majority are young.

75% of all Twitter activity comes from just 5% of users.

Not surprisingly, the more followers a user has, the more that person tweets.

Read the original blog entry...

About Ryan Greives
Ryan Greives is a Media Relations Specialist for Indianapolis-based BLASTmedia – a leading national media relations agency, whose clients range from stealth startups to global public companies. His industry knowledge and experience covers everything from consumer Internet companies and gadgets to highly complex enterprise software and hardware technologies. He believes a “revolutionary” new product or service can be launched, but unless the right people know, it may become the world’s best kept secret. Having forged solid editorial relationships over the years and perfecting the art of positioning a company to generate the press coverage it deserves, Greives has emerged as an expert in the enterprise media relations space. He can also be found on Twitter, LinkedIn or blogging at MediaBLAST.



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